Privacy Policy

Last updated: [Month Day, Year]

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our websites, apps, and services (the “Services”). Please read this Policy carefully. By using the Services, you agree to this Policy.

Regional scope: Our Services are not intended for use by residents of the United States. References in this Policy to rights under U.S. laws are provided for transparency only and do not indicate that our Services are offered in those jurisdictions.

1. Information we collect

• Account and contact data: name, email, phone, mailing address, preferences.
• Transactional data: purchases, subscriptions, fulfillment details.
• Usage and device data: pages viewed, links clicked, time on page, IP address, device/OS/browser, language, approximate location.
• Advertising identifiers and pixels: cookies, SDKs, tags/pixels for analytics, attribution, and personalized ads.
• User content: messages, forms, reviews, and feedback.
• Inferred data: interests, audience segments, propensity scores.

2. How we use information

• Provide and improve the Services, fix issues, and develop new features.
• Personalize content, recommendations, and marketing offers.
• Measure campaign performance, attribution, and audience reach.
• Send service and marketing communications (where permitted) and manage your preferences.
• Detect, prevent, and investigate fraud, abuse, and violations of our terms.
• Comply with legal obligations and enforce our rights.

3. Legal bases (GDPR/UK GDPR)

• Consent: placing non-essential cookies/pixels; sending direct marketing where required.
• Legitimate interests: analytics, product improvement, security, and interest-based advertising, balanced against your rights.
• Contract: to provide Services you request.
• Legal obligation: compliance with law and regulatory requests.

4. How we share information

• Service providers (processors): hosting, analytics, ad tech, CRM, support, payment, security—bound by contracts to process on our instructions.
• Advertising and measurement partners: to run and measure ads, create audience segments, and prevent fraud.
• Affiliates and business transfers: as part of group operations or corporate transactions.
• Legal and safety: to comply with law or protect rights, safety, and property.

5. International transfers

Where data is transferred internationally, we use appropriate safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms, and we assess local laws as required.

6. Data retention

We keep personal information only as long as necessary for the purposes described above or as required by law. Retention varies by data type, consent status, and legal requirements.

7. Your choices and rights

• Cookie controls: see our Cookie Policy for consent and opt-out options (including advertising choices).
• Marketing preferences: unsubscribe links are in marketing emails; you can also contact us to opt out.
• GDPR/UK GDPR rights: access, rectification, erasure, restriction, objection (including to profiling/interest-based ads), and portability.
• Transparency note (United States): We reference certain U.S. privacy concepts for clarity; however, our Services are not targeted to U.S. residents and are not available in the United States. Where applicable in your region (e.g., GDPR/UK GDPR), you may exercise the rights listed above.

8. Children

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect their personal information.

9. Security

We use appropriate technical and organizational measures to protect personal information. No system is 100% secure.

10. Changes to this Policy

We may update this Policy periodically. We will post the updated version with a revised “Last updated” date.

11. Contact

For privacy questions or requests, contact: [Insert contact email or form]. You can also exercise rights through the mechanisms described above.